Official Brain Health Partner of Breeders’ Cup World Championships Named Title Partner of Prevagen Breeders’ Cup Turf Sprint

LEXINGTON, Ky. (Sept 24, 2024) – Breeders’ Cup Limited today announced a renewed partnership with Prevagen as the official brain health partner of the Breeders’ Cup World Championships and title partner of the Prevagen Breeders’ Cup Turf Sprint (G1).
Used by millions of consumers in America, Prevagen is an over-the-counter brain health supplement that focuses on improving certain aspects of cognitive function.
Prevagen will continue to partner with Breeders’ Cup in “Memorable Moments presented by Prevagen,” a televised series of vignettes highlighting the remarkable Thoroughbred racing history that has been made since the inaugural Breeders’ Cup World Championships in 1984.
Prevagen will also host a social media sweepstakes in addition to ticket upgrade promotions this year. Prevagen’s Great Memory Sweepstakes will run alongside the Breeders’ Cup Challenge Series and will feature an online social media sweepstakes to give away six VIP tickets at three Challenge venues. Prevagen’s Memorable Moments Seat Upgrade will be held on-site at Del Mar on Breeders’ Cup Friday and Saturday to award fans with a VIP ticket experience upgrade.
Leading up to the 41st running of the World Championships Nov. 1-2 at Del Mar in Del Mar, California, “Memorable Moments presented by Prevagen” will appear during the upcoming Breeders’ Cup Challenge Series: Win and You’re In broadcasts on NBC on Oct. 5 and CNBC on Oct. 6. The new vignettes will also be featured during USA Network’s coverage of the Nov. 1 Future Stars Friday program at the World Championships and will appear during the NBC and Peacock coverage of the Nov. 2 Breeders’ Cup Saturday program.
“We are delighted to continue our relationship with Prevagen, one of America's most dynamic brain health support providers, as an official partner of the World Championships,” said Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders’ Cup Limited. “Prevagen’s commitment to the name-in-title partnership of the Breeders’ Cup Turf Sprint, and their support of the Memorable Moments campaign are great ways to continue this successful partnership.”
The $1 million Prevagen Breeders’ Cup Turf Sprint (G1) will be run on the Saturday, Nov. 2 program. Prevagen was the title partner of the 2023 $1 million Breeders’ Cup Juvenile Turf (G1) in its first year as an official Breeders’ Cup partner.
“As a proud partner of Memorable Moments, Prevagen is thrilled to be back and join in on the excitement around the Breeders’ Cup World Championships,” said Tom Dvorak, Vice President of Sales & Marketing at Quincy Bioscience. “Through this partnership, we will work together to highlight some of the most memorable and iconic moments in the sport’s history while crowning new champions via the Prevagen Breeders’ Cup Turf Sprint.”

Breeders' Cup Announcement

ABOUT PREVAGEN

Prevagen is the leading brain health dietary supplement in the country, available in over 60,000 stores, and is the #1 Pharmacist Recommended Memory Support Brand according to Pharmacy Times annual survey results. Developed by Quincy Bioscience in Madison, WI. Only Prevagen contains -apoaequorin, an ingredient originally discovered in jellyfish that has been tested and shown to improve certain aspects of cognition in clinical study of subgroups of individuals who were cognitively normal or mildly impaired. Learn more at www.Prevagen.com.

ABOUT BREEDERS’ CUP

Breeders’ Cup Limited administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships, as well as the Breeders’ Cup Challenge Series: Win and You’re In, which provides automatic starting positions into the Championships races through an 82-race series hosted by 12 countries, and the U.S.-based Dirt Dozen Bonus Series. The Breeders’ Cup operates under the national, uniform rules and regulations of the Horseracing Integrity and Safety Authority (HISA) and its Horseracing Integrity & Welfare Unit (HIWU).

The 2024 Breeders’ Cup World Championships, featuring 14 Grade 1 Championship races run during a two-day festival worth more than $34 million in purses and awards, will be held Nov. 1-2 at Del Mar in Del Mar, California. The 2025 World Championships will also be held at Del Mar on Oct. 31-Nov. 1. The Championships will be televised live by NBC Sports. Press releases appear on the Breeders’ Cup website, BreedersCup.com.