Breeders’ Cup announces partnership with Prevagen
Official Brain Health Partner of Breeders’ Cup World Championships Named Title Partner of Prevagen Breeders’ Cup Juvenile Turf
LEXINGTON, Ky. (July 20, 2023) – Breeders’ Cup Limited today announced Prevagen as the official brain health partner of the Breeders’ Cup World Championships and title partner of the Prevagen Breeders’ Cup Juvenile Turf (G1).
Used by millions of consumers in America, Prevagen is an over-the-counter brain health supplement that focuses on improving certain aspects of cognitive function.
Prevagen will also partner with Breeders’ Cup in “Memorable Moments presented by Prevagen,” a televised series of vignettes highlighting the remarkable Thoroughbred racing history that has been made since the first running of the Breeders’ Cup World Championships in 1984. Leading to the 40th running of the World Championships Nov. 3-4 at Santa Anita Park in Arcadia, California, “Memorable Moments presented by Prevagen” will appear during the Breeders’ Cup Challenge Series: Win and You’re In broadcasts on NBC, FOX, and CNBC. The new vignettes will also be featured during USA Network’s coverage of the Nov. 3 Future Stars Friday program at the World Championships and will appear during the NBC and Peacock coverage of the Nov. 4 Breeders’ Cup Saturday program.
“We are delighted to welcome Prevagen, one of America's most dynamic brain health support providers, as an official partner of this year’s World Championships,” said Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders’ Cup Limited. “Prevagen’s commitment to the name-in-title partnership of the Breeders’ Cup Juvenile Turf, and their support of our historic 40th running celebration through the Memorable Moments campaign, are great ways to kick off this new partnership.”
The $1 million Prevagen Breeders’ Cup Juvenile Turf (G1) wraps up the action on the Nov. 3 program of races as the world’s best 2-year-olds compete for top honors at the Breeders’ Cup World Championships.
“As a proud partner of memorable moments, Prevagen is thrilled to join in on the excitement around the Breeders Cup,” said Tom Dvorak, Vice President of Sales & Marketing at Quincy Bioscience. “Through our sponsorship, we will work together to highlight some of the most memorable and iconic moments in the sport’s history.”
Prevagen is the leading brain health dietary supplement in the country, available in over 60,000 stores, and is the #1 Pharmacist Recommended Memory Support Brand according to Pharmacy Times annual survey results. Developed by Quincy Bioscience in Madison, WI. Only Prevagen contains -apoaequorin, an ingredient originally discovered in jellyfish that has been tested and shown to improve certain aspects of cognition in clinical study of subgroups of individuals who were cognitively normal or mildly impaired. Learn more at www.Prevagen.com.
ABOUT BREEDERS’ CUP
Breeders’ Cup Limited administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships, as well as the Breeders’ Cup Challenge Series: Win and You’re In, which provides automatic starting positions into the Championships races through an 80-race series hosted by 11 countries, and the U.S.-based Dirt Dozen Bonus Series. The Breeders’ Cup supports and operates under the Horseracing Integrity and Safety Authority (HISA), which, for the first time, establishes a national, uniform set of rules applicable to every Thoroughbred racing participant and racetrack. HISA seeks to enhance the safety of both horse and rider and to protect the integrity of the sport to the benefit of all racing participants, fans, and bettors.
The 2023 Breeders’ Cup World Championships, consisting of 14 Grade 1 Championship races, and $31 million in purses and awards, is scheduled to be held Nov. 3-4 at Santa Anita Park in Arcadia, California. The Championships will return to the West Coast in 2024 with Del Mar in Del Mar, California, set to host Nov. 1-2. The Championships will be televised live by NBC Sports. Press releases appear on the Breeders’ Cup website, BreedersCup.com.
About Quincy Bioscience
Quincy Bioscience is a biotechnology company based in Madison, Wisconsin, focused on the discovery, development and commercialization of novel technologies to support brain health in aging, with a specific emphasis on memory support and cognitive health. Quincy Bioscience is set apart by its cutting-edge applications of the patented protein apoaequorin, which has been tested to show improvements in cognition and memory in clinical trials.